Before you begin, please take a moment to review the following guidelines.
Clearly define the problem or need you aim to address, including the specific challenges faced by your target audience and their key needs and desires within the context of this challenge
Describe the solution you propose to address the identified needs. What is the core offering of your business?
Explain what sets your solution apart from competitors. Why should customers choose your product or service ?
Outline the channels you'll use to reach, promote, and deliver your value proposition. How will you connect with your target audience?
Identify the specific groups of people you're targeting. Who are the individuals or organisations that will benefit from your solution?
List the necessary resources, such as equipment, personnel, and funding, that will be needed to implement your business idea.
Identify the main sources of income that will sustain your business operations and support the delivery of your value proposition. Clearly define what will drive your sales (e.g., number of units sold × selling price per unit). Provide an overview of your business model and include details on revenue, gross margin, and other relevant financial aspects.
Describe whether your idea can be scaled with or without external funding. Assess its long-term financial sustainability, explaining how it can generate profits over time. Can your model grow without endless external funding, or does it require strategic investment to reach scale? What are your fixed and variable costs? At what point do you break even? Outline your funding strategy.
Define the desired outcomes of your business idea. What positive changes do you aim to create for stakeholders and the planet?
Determine the key metrics that will measure your progress and success in achieving your impact goals.