Irene Tiwaa Asare-Yeboa holds a Bachelor’s degree in Economics and Sociology from the University of Ghana and an MPhil in Marketing from the same school. Irene worked as Research Assistant at the University of Ghana Business School and then proceeded to teach marketing at Zenith University College. Prior to academia, Irene has gained some industry...Read More

Patrick is a Marketing lecturer at Lancaster University Ghana. He adopts creative methods of teaching designed to impact knowledge and equip students for successful employability. His teaching philosophy is underpinned by the concept of problem-based and gameful learning where learners and instructor collaborate and interact to make the learning environment interesting, engaging, and personalized. His...Read More