Patrick Amfo Anim

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Patrick is a Marketing lecturer at Lancaster University Ghana. He adopts creative methods of teaching designed to impact knowledge and equip students for successful employability. His teaching philosophy is underpinned by the concept of problem-based and gameful learning where learners and instructor collaborate and interact to make the learning environment interesting, engaging, and personalized. His research areas include B2B marketing, Branding, Political marketing, Service innovation, Digital & Social Media Marketing, Environmental Sustainability, and Entrepreneurship.

Patrick is a Ph.D Candidate at the University of Ghana Business School. He also holds M.Phil. and a B.Sc. in Marketing from the University of Ghana and University of Professional Studies Accra respectively. His research works have been published in internationally peer-reviewed journals including Journal of Business and Industrial Marketing, Journal of Consumer Marketing, European Journal of Innovation Management, and Journal of Enterprising Communities: People and Places in the Global Economy. He serves as a reviewer for the Journal of Small Business and Enterprise Development, European Journal of Marketing, and Journal of Sustainable Business and Management Solutions in Emerging Economies. He has also presented competitive papers at reputable international conferences.

Before joining Lancaster University Ghana, Patrick served as an adjunct faculty at Pentecost University, Accra Institute of Technology (AIT), and Accra Business School (ABS). He also served as a research assistant in the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS), and a teaching assistant in the Department of Marketing at the University of Professional Studies Accra (UPSA).

Patrick is excited to be a faculty member of the Business Studies Department of Lancaster University Ghana.

Taught Modules

  • GHMKTG 100 – Marketing Learning Communities
  • GHMNGT123 – Employability and Careers I
  • GHMKTG 200 – Marketing Learning Communities
  • GHMKTG 229 – Routes to Market
  • GHMKTG 300 – Marketing Learning Communities
  • GHFD313      – Introduction to Marketing
  • GHMKTG 329 – Business-to-Business Marketing


  • Arthur, E.Agbemabiese, G.C.Amoako, G.K. and Anim, P.A. (2023). Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction. Journal of Business & Industrial Marketing, Vol. ahead-of-print No. ahead-of print. DOI: 10.1108/JBIM-08-2022-0375– Publisher: Emerald
  • Quansah, F. and Anim, P. A. (2020). Effect of corporate social responsibility on customer loyalty among some selected brands of bottled water in Ghana. Journal of Business and Professional Studies,12 (1), 33-46. – Publisher: University of Professional Studies Accra
  • Anim, P. A., Asiedu, F. O., Adams, M., Acheampong, G. and Boakye, E. (2019). “Mind the gap”: to succeed in marketing politics, think of social media innovation. Journal of Consumer Marketing, 36(6), 806-817. DOI: 10.1108/JCM-10-2017-2409. – Publisher: Emerald
  • Mahmoud, M. A., Hinson, R. E. and Anim, P. A. (2018). Service innovation and customer satisfaction: the role of customer value creation. European Journal of Innovation Management, 21(3), 402-422. DOI: 10.1108/EJIM-09-2017-0117.  –Publisher: Emerald
  • Acheampong, G., Odoom, R., Anning-Dorson, T. and Anim, P. A. (2018). Resource access mechanisms in networks and SME survival in Ghana. Journal of Enterprising Communities: People and Places in the Global Economy, 12 (5), 611-631. DOI: 10.1108/JEC-08-2017-0072. – Publisher: Emerald